beehiiv's 2026 price increase: what you'll pay at your list size
beehiiv renamed its plans in October 2026 (Scale is now Lite, Max is now Pro) and raised most prices. Small lists barely notice. At 100,000 subscribers, Lite costs 38% more and Pro 48% more.
Who is affected, and when
- New customers: new prices since 1 October 2026.
- Annual customers: move to the new price at their first renewal on or after 1 November 2026.
- Monthly customers: get at least 30 days' notice before the new price applies.
- The Free plan now covers up to 2,500 subscribers.
Old vs new prices (annual billing, per month)
| Subscribers | Scale (old) | Lite (new) | Change | Max (old) | Pro (new) | Change |
|---|---|---|---|---|---|---|
| 1,000 | $43 | $49 | +14% | $96 | $95 | -1% |
| 2,500 | $61 | $69 | +13% | $131 | $129 | -2% |
| 5,000 | $78 | $95 | +22% | $149 | $169 | +13% |
| 10,000 | $96 | $119 | +24% | $193 | $199 | +3% |
| 25,000 | $149 | $169 | +13% | $254 | $299 | +18% |
| 50,000 | $219 | $249 | +14% | $334 | $399 | +19% |
| 75,000 | $254 | $329 | +30% | $369 | $499 | +35% |
| 100,000 | $290 | $399 | +38% | $404 | $599 | +48% |
Month-to-month billing costs more (for example, Lite at 1,000 subscribers is $59 monthly vs $49 on annual). Source: EmailOctopus, citing beehiiv's pricing page; entry prices confirmed in beehiiv's own guide (checked 13 Oct 2026).
Should you move?
For most lists under 25,000 the rise is $6 to $23 a month on Lite: annoying, rarely worth a migration on its own. Moving a newsletter costs you time, a deliverability warm-up and sometimes features you rely on (beehiiv's ad network and referral program have no exact match elsewhere).
The case for looking around is strongest if you are on Pro with a large list, or if you run a paid newsletter and want to know what you'd keep elsewhere. Two quick checks:
- Large free lists: Kit's free plan covers up to 10,000 subscribers; Buttondown is $79/month at 10,000. Both have fewer growth tools than beehiiv.
- Paid newsletters: Ghost(Pro) Publisher is about $105/month at 10,000 members with 0% platform fee. Substack is $0 a month but takes 10% of paid revenue.
Run your own numbers in the fee calculator →
Leaving before your renewal? The Newsletter Switch Kit covers beehiiv to Ghost, Kit or Buttondown: export, paid subscribers, a deliverability warm-up and announcement emails.
$19 one-time. Checkout opens early November; join the list for launch.
Prices change; confirm on beehiiv's pricing page before deciding. This is an independent summary, not affiliated with beehiiv, and not financial advice.